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"…Exceptionally well done. … Informative, interesting, organized and coherent."
-- Linda Flegel
Former Media Relations Manager,
2010 Olympic Games, Whistler, British Columbia
Current Communications Manager,
FDM Software, Vancouver, British Columbia
"Stories are mighty. The skill to tell authentic and compelling stories is the most elemental and effective means to impact positive change in any field. Susan’s, witty energetic and entertaining workshop helped me hone my ability to use stories to enhance my leadership performance in my business and my life."
-- Richard Monette
President, InnerWarrior Consulting
Banff, Canada
"I continually relay to people how great your session was! It was truly valuable. … You did a great job of ensuring that PR, group sales, value customers, corporate sponsors and real estate were all covered. … It was amazing how many of us were able to spin our own message out of collective storytelling."
-- Elizabeth Ormiston
Playground Destination Properties, Inc.,
Stratton RealEstate, Stratton, Vermont
"I have worked in the Media Relations Department at Tourism British Columbia for years and am always on the look-out for a workshop that will enhance my skills as a PR professional without taking me back to the basics. I found this session to be extremely valuable and came away with some new tools that will definitely make me more effective in working with media. Susan's background in the magazine business, both as an editor and a highly respected contributor, provides her with excellent insight on how this business really works and how to strategically pitch story ideas that will result in positive media coverage."
-- Cindy Burr
Travel Media Specialist
Tourism British Columbia, Canada
"Susan conducted a great workshop. … She was able to customize the workshop to ensure it was extremely relevant to our everyday challenges. … A year later, we frequently refer back to what we learned."
-- Christina Moore
Public Relations & Communications Manager,
Whistler Blackcomb, Canada
"An excellent teacher. … Her students had nothing but the most glowing assessments of what they learned. She held the conference captivated. One of the highlights of the conference."
-- Scott Harshbarger, Ph.D.
Co-Director, Hofstra Writers' Conference,
Hofstra University, New York
"Susan Reifer proved to be an outstanding teacher. …Passionate, disciplined, resilient, funny and tough-minded. Her students' appraisal is quite direct: She is the best writing teacher they've ever had."
-- Kenneth Henwood, Ph.D.,
Director, Liberal Arts Studies,
University College for Continuing Education,
Hofstra University, New York
"Everything I had ever written before this, I agonized over every single word as I was writing it. This workshop did wonders for unconstipating my writing process."
-- Williams College student
Williamstown, Massachusetts
"Very rewarding. Susan Reifer was excellent."
-- Williams College student
Williamstown, Massachusetts
"This course is one of the most successful blends of practicality and creativity I have ever experienced."
-- Williams College student
Williamstown, Massachusetts
"Following years of her intensive media coverage of Whistler, the Whistler Blackcomb PR department engaged Susan to train our PR department and find new ways of generating positive press. My team never looked at media in the same way again. Susan provided us with practical strategies to analyze, target and pitch media that immediately resulted in on-message exposure. It was one of the best investments I made."
-- Christopher Nicolson
Former Communications Manager, Whistler Blackcomb, Canada
Current President, Tourism Sun Peaks, Canada
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