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Messages, Stories
& Targeting		 How Magazines
Really Work		 Details

messages, stories and targeting
discover your most powerful messages and stories,
and put them to their most effective use

A Workshop for Public Relations, Marketing, Sales and Real Estate professionals in the Travel Industry

This much is certain:  Your resort, travel product or destination is distinctive from all others.  It possesses its own personality and signature attributes.  Its distinguishing character can make it stand out  -- if you know how to identify, communicate and market these signature qualities. We can show you how to put your travel product’s distinctive character to effective, powerful use in achieving public relations, marketing and sales goals. 

Tower 17 acts as facilitator and instigator in this workshop, dynamically helping your team unearth what it already knows and discover what it has been overlooking.  Whether as a refresher course for a knowledgeable, seasoned team or as a team-building and instructional session for a new, young staff, messages, stories and targeting will simplify and structure the messaging process, enabling your team to put your product's stories to fresh and effective new uses.

Your team will leave the workshop with an action plan that can be put into service immediately and with easy-to-implement strategies for long-range action.

I continually relay to people how great your session was! It was truly valuable. …You did a great job of ensuring that PR, group sales, value customers, corporate sponsors and real estate were all covered. …It was amazing how many of us were able to spin our own message out of collective storytelling.

-- Elizabeth Ormiston
   Playground Destination Properties, Inc.,
   Stratton Real Estate, Stratton, Vermont [ view more ]

 

this workshop will cover

  • What is a message? How is it different from a story?  Why does it matter?
  • What are the qualities of a good story? 
  • How can you translate important messages into memorable, effective stories?
  • What makes your destination distinctive when compared to all other destinations?
  • What are the stories that convey this distinctive message?
  • How can you put these messages and stories to work more effectively in your public relations, media relations, sales and marketing materials?
  • What does targeting mean in this context?
  • Why is it important?
  • And more

participants will leave the workshop with

  • A master list of key messages and stories -- and plans for how to put them to use
  • An easy-to-implement methodology for targeting specific stories to specific audiences
  • Strategies for key targets
  • Strategies for how each workshop member can put these tools to use in their specific job
  • An understanding of how to balance targeting with unified messaging
  • And more

Time: Two partial days                     
Cost & Registration: Click on details             

** In-house, at your office, customized for your staff  **
Our workshops are motivational, instructional and focussed on results

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