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Messages, Stories
& Targeting		 How Magazines
Really Work		 Details

how magazines really work
and how to get them working more effectively for you

A workshop for anyone in the travel industry who has contact with media. 

This master class in magazine relations delivers powerful new tools and a competitive edge to public relations, media relations, marketing and sales personnel who deal with editors, writers and photographers involved with magazines, newspapers and electronic media.

In the travel industry, getting editorial coverage is key.   Artfully shaping the editorial coverage you do get is just as important. This workshop demystifies the editorial process, making it easy to target -- and hit -- the editorial bull's eye.

Tower 17 acts as instructor, facilitator and instigator in this workshop, dynamically helping your team improve its media outreach on all levels, from shaping and pitching ideas to hosting media visits and hitting goals. How Magazines Really Work is ideal for all levels of media relations staff, but also has powerful value for restaurateurs, innkeepers, spa managers, adventure company operators, real estate marketing and sales staff, and any other travel and resort service providers who have contact of any kind with media visitors.

Your group will leave the workshop with concrete strategies and plans of action that can be put into service immediately and utilized over the long-term.

 

My team never looked at media in the same way again. Susan provided us with practical strategies to analyze, target and pitch media that immediately resulted in on-message exposure. It was one of the best investments I made.

-- Christopher Nicolson
    Former Communications Manager, Whistler Blackcomb, Canada
    Current President, Tourism Sun Peaks, Canada      [ view more ]
 
this workshop is divided into three sections:
  • Part I:  How Magazines Actually Work and Why It Matters
  • Part II:  Turning Messages Into Stories
  • Part III:  Hitting the Target:  Making the Most of Media Contacts and Media Visits

(Please note that this is not a conventional media training course in which executives learn to respond to interview questions.)

your team will leave the workshop with

  • A simple and easy-to-use technique for understanding any publication
  • Knowledge of who, when and how to approach editorial staff
  • A master list of your particular travel product's key messages and stories, with tactics for putting them to use
  • Strategies for approaching different media outlets
  • A new understanding of what to do when the media comes to town
  • Action plans for how each workshop member can put these tools to use in their specific job
  • And more

Time: Two full days or four partial days           
Cost & Registration: Click on details              

** In-house, at your office, customized for your staff  **
Our workshops are motivational, instructional and focussed on results

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